Rolex Pepsi for sale
Rolex Steel GMT-Master II 40 Watch | Blue & Red Pepsi Bezel | Black Dial | Jubilee Bracelet | 126710BLRO | 2021
Rolex Steel GMT-Master II 40 Watch - Blue And Red Pepsi Bezel - Black Dial - Jubilee Bracelet - 126710BLRO - 2019
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The Rolex Pepsi is the GMT-Master II with a red and blue bezel, currently reference 126710BLRO. Goldbro Timepieces holds authenticated Pepsi references for sale, certified genuine in-house and shipped insured across the United States. The nickname comes from the bezel colours matching the soft-drink livery, and it has been in collector use since the 1950s references.
The Pepsi references
The current 126710BLRO arrived in Oystersteel in 2018 with a red and blue Cerachrom bezel, offered on both Jubilee and Oyster bracelets. Before that the colour combination ran in white gold as the 116719BLRO from 2014, because Rolex had not yet solved firing two colours into a single ceramic bezel in steel.
Earlier still, the 16710 and its predecessors used an aluminium insert. Those fade, and the faded examples are the ones collectors chase. A washed-out pink and pale blue insert on an original watch generally carries more value than a crisp replacement.
What collectors look for
Bezel originality first. On aluminium references an insert swap is common and materially affects the figure, so Goldbro records whether the insert is original on every listing. On ceramic references the questions move to bracelet choice, since a Jubilee and an Oyster on the same reference trade differently.
Frequently asked questions
What is a Rolex Pepsi?
A Rolex Pepsi is a GMT-Master II fitted with a red and blue two-colour bezel. The current reference is 126710BLRO in Oystersteel.
Why is it called the Pepsi?
The red and blue bezel matches the colours associated with the soft drink. Rolex does not use the name, but dealers and collectors have used it for decades.
How much is a Rolex Pepsi?
Goldbro Timepieces prices in three bands, $5K–$15K, $15K–$40K and $40K–$100K+. Generation, metal and bracelet set placement, and white gold references sit at the top.
Enquire about a Pepsi
Call Goldbro Timepieces on 702-964-5855, or arrange a private viewing in Las Vegas. See the other GMT-Master II bezels: Batman, Root Beer, Sprite. Browse the full Rolex collection or sell a Rolex you own.